Organic products now account for 1.5% of all food bought in the UK, which is equivalent to £ 45 million spent by consumers per week, and is expected to rise to £ 2.5 billion by 2020 .
Commenting on the report, Soil Association’s director of business development Clare McDermott said the organic sector was in the right place to capitalize on many of the popular consumer trends in retail.
Impact on the planet
“We know that more buyers are looking to purchase sustainable products to reduce their impact on the planet, and this has been combined with an increasing value that is placed on transparency and traceability in the food system, more local and online purchases, and a greater interest in healthy products. options, where organic is often seen as an indicator of a healthy choice.
“It is encouraging that despite uncertainties in the broader food and beverage and non-food sectors, more and more buyers are turning to the organic symbol as one they can trust to provide many of the guarantees – environmental, nutritional and ethical ) that they are Looking for. ”
Categories that continued to drive growth included wine, chilled foods, and canned and packaged groceries. Figures show that the refrigerated sector, including tofu and fresh vegetarian products, saw sales grow by more than 25% last year.
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