New York, NY – Little Spoon has grown from a startup to a fast-growing DTC leader in the fresh baby food space. With their latest take-away fresh smoothie product innovation, it was the perfect opportunity to optimize the brand’s visual presence. Little Spoon’s trademark agency Little Big Brands was chosen for the redesign.
“It is very satisfying to be able to work on a brand from the start, helping guide its strategic path,” said Pamela Long, a partner at Little Big Brands. “When we first designed Little Spoon, it worked very well in the store, but as they moved to DTC and the line began to grow, there was a real opportunity to create a more unified, modern visual palette.”
As a brand that focuses on millennial parents, the irresistible aesthetic is at stake. At the heart of this redesign was bringing visual cohesion to the portfolio. Unique and ownable artwork was critical, as was a fresh and vibrant new color palette. The result is a brand that follows modern DTC codes, while remaining true to its DNA.
“At Little Spoon, it’s not just our products that are fresh, it’s our vision of parenting and what it really looks like today. We wanted to use design to communicate our modern approach to baby and toddler meals in a way that appeals to both parent and child. Straddling an illustration style that could be drawn by either party, using bold typography and vibrant colors, then layering in using organic shapes inspired by our ingredients and of course our spoon, it conveys our fresh vision. in this category, “said Caryn. Wasser, vice president of brand marketing and partnerships, Little Spoon.
Along with the new branding comes a highly anticipated website update with a streamlined menu experience, as well as deep product dives highlighting key ingredients and unique hidden veggies and superfoods.
The Little Spoon line includes fresh, 100% organic and non-GMO baby food; Kids’ meals with veggies and superfoods hidden in every bite; NEW 100% organic fresh smoothies to go with fruits and vegetables; and Natural vitamins and minerals, booster remedies to address common children’s health needs. All products fulfill the promise of not being artificial.
Little Big Brands (LBB) is an award-winning, independent brand development and design agency. We combine method and magic to bring new brands and innovations to the world and reinvent existing ones.
For more information:
http://www.littlebigbrands.com