Pure Flavor’s newest campaign encourages shippers to explore organic produce

LEAMINGTON, ONTARIO – With more people than ever before searching for organic options in the produce aisle, Pure Flavor is connecting with shoppers to promote its extensive line of organic vegetables as a healthy and convenient lifestyle choice.

The greenhouse grower encourages shoppers to explore fresh from the inside by including more fresh organic produce in their recipes and daily snacking habits.

“Consumers are demanding more variety in the produce aisle and that extends to organic,” said Tiffany Sabelli, Pure Flavor’s director of sales. “We offer the highest quality and most comprehensive product of tasty greenhouse-grown organic vegetables to suit all different occasions, including consumer favorites like Juno® Bites Red Grape Organic Tomatoes and Aurora Bites Organic Mini Sweet Peppers. “.

When it comes to organic snacks, fresh greenhouse-grown vegetables are on many shopping lists this year and consumers are looking for natural, unprocessed options that can be packed into lunches and taken out.

Pure Flavor’s lifestyle-based approach aims to show that the grower is in tune with buyers who want to choose products that reflect their personal values, behaviors, and style.

Late last year, Pure Flavor launched the #LoveForFresh campaign to encourage general product consumption and better understand the product preferences of its audience, including organic. Seeing the upward trajectory of organic products and realizing that consumer habits were changing due to the pandemic, the brand wanted to understand which products consumers prefer and why. Thanks to the success of this campaign and more than 13,000 total surveys completed, the greenhouse grower learned a lot about the organic consumption habits of North Americans.

More than 88% of the people surveyed said that eating organic food reflects their goal of eating healthier and more nutritious food. 76% agreed that buying organic shows that they care about what they put in their bodies.

“Consumers who buy organic products are looking to make a decision that reflects their personal values,” said Chris Veillon, chief marketing officer. “As a brand marketer, we work hard to establish an emotional connection with consumers by showing how our organic vegetables can be enjoyed in different situations for healthy snacks and recipes that fit their lifestyles.”

The greenhouse grower will showcase its full line of greenhouse-grown organic vegetables at this year’s Organic Products Summit (OPS) in Monterey, California on September 16.


Take a look at our Produces page for more news from the fruit and vegetable industry.

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