American Eagle is set to make its Roblox debut to promote a spring Members Always collection that draws on vintage and prep styles and pushes inclusivity messaging.
Headlining the campaign images and video are tennis player, Coco Gauff, actor and musician Joshua Bassett, actors Madelyn Cline, Maitreyi Ramakrishnan and Michael Evans Behling, and multi-hyphenate mxmtoon.
The retailer has partnered with Livetopia, a role playing game on Roblox, to create a virtual AE Members Always Club that users can explore while hunting for apparel based on the aforementioned collection.
Following its acquisition last year of Zeekit, creator of a virtual fitting room platform, Walmart is rolling out the venture’s tech, starting with a Choose My Model feature, to users of the retailer’s app and website.
Its customers are able to select from 50 models at launch, based on their height, body shape and skin tone, to have a better sense of how clothing will look on them.
Electronics retailer MediaMarkt is set to deliver its online orders in a CO2 neutral way and on the same day via the Bringly platform.
Orders will be processed and delivered by bicycle or electric cars from stores and various MediaMarkt hubs.
Bringly and MediaMarkt have launched the service in the Netherlands (49 stores). Belgium (24 stores) is expected to follow later this year.