BCF Takes Action On Greenwash Claims In Decorative Paints
The British Coatings Federation (BCF) has launched a new online guide, “Green Claims Guide to Decorative Paints,” to tackle the rising number of green claims emerging in the decorative paints industry. According to the UK Government’s website, green claims (sometimes called “environmental claims” or “eco-friendly claims”) are “claims that show how a product, service, brand … Read more