With the New Year comes resolutions And according to a survey by Whole Foods Market and Wakefield Research, 65% of Americans agree that New Year’s resolutions put additional pressure on them at the beginning of the year. Many also doubt that their resolutions will be successful, giving themselves less than a 50% chance, on average, of achieving their resolutions.. Then Whole Foods is ditching those pressures and take a more positive turn to the achievement of objectives with a new virtual program. The natural and organic food retailer has launched the Resolution Renovator, an online center that helps Consumers set achievable claims and intentions in early 2022.
For the new virtual program, Whole Foods partnered with motivators who embody positivity in three key areas: mind, body and spirit; Herbal recipe developer and wellness enthusiast Radhi Devlukia-Shetty, who represents the mind; Platoon instructor Cody Rigsby, representing the corps; and New York Times bestselling author and motivational speaker Gabby Bernstein representing the spirit. Each of these wellness motivators will offer selected affirmations and intentions within the Resolution Renewer to help guide conscious living in 2022.
“At the peak of the year, when many of us are setting new goals, the most important thing to remember is to root them in joy and self-love,” Rigsby said. “Our goal with Whole Foods Market’s Resolution Revamp is to move away from potentially stressful New Year’s resolutions in favor of motivational intentions that allow us much-needed grace.”
Through January 26, consumers can visit Whole Foods’ Marketplace Resolution Revamp to receive personalized affirmations and intentions from wellness motivators. Users will choose the area they would like to focus on this year – mind, body or spirit – and then answer a series of questions that reveal their affirmation and intention, replacing the typical New Years resolution.
After completing the Resolution Renovator questionnaire, consumers will have a chance to win a 2022 wellness package comprised of the best picks from Whole Foods motivators, with 25 winners each day. The wellness packages include three hand-selected products that each motivator uses as part of their own daily wellness journey. The three grand prize winners will also receive an exclusive personalized video from one of the wellness motivators with an inspirational message linked to that motivator’s affirmation and intent for 2022.
Meanwhile, Whole Foods also shared their preaching on what will be popular on grocery store aisles this year by presenting their top 10 food trends for 2022. Spirits without buzzing, yuzu, “reductionism“ and functional beverages made with prebiotics and botanicals were among the predicted health food influences.
The First National Grocer Certified Organic, Based in Austin, Texas Whole Food Market It has more than 500 stores in the United States, Canada and the United Kingdom. The company is ranked 26th on The PG 100, Progressive Grocer’s 2021 list of the top food and consumable retailers in the United States, while its parent company, Amazon, based in Seattle, is No. 2 in PG‘s list.
Wakefield Research conducted the Whole Foods Market Resolutions Survey of 1,000 nationally representative American adults 18 and older, November 9-16, 2021 using an email invitation and online survey.
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